Process Evaluation and Design

The process evaluation and design service improve operations by creating a process model of current business processes which identify all execution steps and milestones in the development of marketing and content. The process evaluation clarifies roles and responsibilities, inputs and outputs, systems, and how marketing “gets done.” Once the current state is documented, the future state can be created based on new practices, organization changes, and system enhancements.


Identify and Assess
Current Processes and Capabilities

Develop Future State Process Design

Define Process Capability
Enablement Requirements

Overlay Legacy and
Future State Technology

Validate and Confirm
Future Process Design


Analysis and Optimization

Copyright © 2019, Marketing Operations Consulting, LLC