Martech
Strategy

The organization of your marketing technology (Martech stack) tools is critical to long term success.  With over 7,000 pieces of Martech and counting, a well defined strategy will ensure that every piece is contributing to revenue generation.

Marketing Operations consulting will review each of the technologies in the major categories ( advertising & promotion,  content & experience, social and relationships, commerce & sales, data & management) to understand current and projected needs.

Deliverables

Complete Inventory of All Tools,
Needs, Users, Costs and Benefits

Tools placed in one of five categories:
replacement/elimination, overlapping tools,
under leveraged, under adopted
and expansion of usage

Assessment of Incremental Tools Needed

Map of Technology to Key Goals

Martech Strategy

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