Martech
Audit and
Analysis

The organization of your marketing technology (Martech stack) tools is critical to long term success.  With over 7,000 pieces of Martech and counting, an audit will ensure that every piece is contributing to revenue generation.

Marketing Operations consulting will review each of the technologies in the major categories ( advertising & promotion,  content & experience, social and relationships, commerce & sales, data & management) to understand current and projected needs.

Deliverables

Complete Inventory of All Tools,
Needs, Users, Costs and Benefits

Tools placed in one of five categories:
replacement/elimination, overlapping tools,
under leveraged, under adopted
and expansion of usage

Assessment of Incremental Tools Needed

Map of Technology to Key Goals

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